New Challenger Color Announced!

Dodge Celebrates Four Decades Of Challenger’s Muscle-car Heritage With Limited-edition Furious Fuchsia Models
Date: 02.08.10
PRESS RELEASE:

* 2010 Dodge Challenger Furious Fuchsia editions commemorate 40 years of Dodge muscle-car performance
* Limited-edition Furious Fuchsia exterior answers customers’ desire for the return of more Dodge brand high-impact heritage paint hues
* 2010 Dodge Challenger R/T Classic edition is available in all-new Pearl White performance seats and Bright White A-line body-side R/T stripes
* Dodge Challenger SRT8® Furious Fuchsia edition features unique 20-inch SRT forged aluminum wheels with Satin Black painted pockets, serialized dash plaque, Pearl White leather SRT performance seats with Furious Fuchsia accent stripe and retro-inspired chromed quad exhaust tips
* Limited-production run of Dodge Challenger R/T Classic editions and only 400 Dodge Challenger SRT8 editions in Furious Fuchsia available

Auburn Hills, Mich., Feb 8, 2010 – Two of the wildest and rarest 2010 Dodge Challenger models will soon be available to Dodge fans and collectors to commemorate 40 years of Dodge Challenger performance; the 2010 Dodge Challenger R/T Classic and Challenger SRT8® Furious Fuchsia editions. With its Furious Fuchsia Pearl Coat exterior paint and all-new Pearl White leather performance seats, these limited-edition Dodge Challenger models deliver the best of modern American muscle-car characteristics-unmistakable design, world-class handling, powerful HEMI® V-8 engines and technology-now in one of the most significant hues.

“Commemorating four decades of Challenger performance, the new R/T Classic and SRT8 Furious Fuchsia editions modernize one of the most memorable hues from 1970 to create a modern muscle-car that exudes more performance, passion and even more nostalgia,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President-Product Design, Chrysler Group LLC. “As an ode to our Dodge fans, these highly collectible models feature all-new Pearl White leather performance seats with Furious Fuchsia accents to deliver a customized, yet contemporary look to the heritage-inspired interior. Sum it all up, and Dodge is delivering a muscle-car tribute that no other manufacturer can even match.”

The U.S. Manufacturer’s Suggested Retail Price (MSRP) for the new 2010 Dodge Challenger R/T Classic in Furious Fuchsia Pearl Coat is $35,140, while the high-performance SRT8 model is $45,150 (both prices include $725 destination). Both Furious Fuchsia editions will be available for order at Dodge dealerships nationwide in March.

2010 Dodge Challenger R/T Classic Furious Fuchsia
Based on the powerful 2010 Dodge Challenger R/T, the Dodge Challenger R/T Classic Furious Fuchsia edition features dual throwback A-line body-side R/T stripes in Matte Black or Bright White. Completing the look are “Challenger” fender badges in classic script, large 20-inch polished-aluminum heritage wheels with all-season performance tires, classic egg-crate grille with heritage “R/T” badge, body-color rear spoiler, functional hood scoop and bright racing style fuel-filler door.

On the interior, the trapezoidal theme of the door-panel and gauge cluster, dark headliner and slanted shifter console are inspired by the original Dodge Challenger. Inspiration from the past continues with exclusive Pearl White performance seats accented with Dark Slate Gray and Furious Fuchsia French-seamed stitching as a factory-installed option. Monotone Dark Slate Gray leather performance seats and center console armrest with Furious Fuchsia accent stitching are standard.

When paired with the Tremec six-speed manual transmission, the 2010 Dodge Challenger R/T Classic Furious Fuchsia edition includes the performance-minded Track Pak with precision-shift “pistol-grip” shifter, anti-spin 3.92 differential and a performance-tuned dual exhaust with two low-restriction bottle resonators for maximum “throatiness.” And when it’s time to deliver, the Furious Fuchsia R/T Classic can accelerate from 0-60 mph in less than six seconds with its powerful 376 horsepower (280 kW) and 410 lb.-ft. of torque (556 N•m) 5.7-liter HEMI V-8 engine.

2010 Dodge Challenger SRT8 Furious Fuchsia
If the tire-smoking Furious Fuchsia R/T Classic is not exciting enough, the 400 ultra-exclusive 2010 Dodge Challenger SRT8 versions delivers even more punch with a 6.1-liter HEMI V-8 engine-with engine block lacquered in original HEMI Orange paint-producing 425 horsepower (317 kW) and 420 lb.-ft. (569 N•m) of torque, performance-tuned ride and handling, benchmark braking and race-inspired interior with unique SRT-designed appointments.

The limited-production Dodge Challenger SRT8 in Furious Fuchsia is based on the 2010 Dodge Challenger SRT8 and features several standard equipment upgrades, including all-new Pearl White leather SRT performance seats with Furious Fuchsia accented stripe, unique 20-inch SRT forged-aluminum wheels with Satin Black accents, serialized dash plaque indicating the limited production series of 400 and retro-inspired chromed quad-exhaust tips.

Production of the 2010 Dodge Challenger R/T Classic and SRT8 Furious Fuchsia Editions
Production of the all-new 2010 Dodge Challenger R/T Classic and SRT8 in limited-production Furious Fuchsia Pearl Coat will start in May 2010 at the Brampton Assembly plant in Brampton, Ontario, Canada. These special-edition coupes will be built on the same assembly line as the award-winning and quality-proven Dodge Charger and Dodge Charger SRT8 sedans.

About the 2010 Dodge Challenger
The 2010 Dodge Challenger merges the best American muscle-car characteristics-unmistakable design, world-class handling, powerful engines and technology-to delight driving enthusiasts across several generations. The Dodge Challenger is produced on the company’s proven rear-wheel-drive platform to accommodates five passengers with best-in-class rear head and leg room, along with best-in-class cargo space equal to the Dodge Charger.

With three models of head-turning styling, two legendary HEMI V-8 engine choices, up to 25 highway miles per gallon (mpg), more than 25 safety and security features and modern amenities, including Media Center 730N with voice-activated Uconnect™ Navigation system and real-time traffic available, it’s no surprise Dodge Challenger was awarded J.D. Power and Associates “Most Appealing Midsize Sporty Car” in its 2009 APEAL Study.

NEW STUFF AVAILABLE FROM DODGE, CHRYSLER, JEEP!

Chrysler, Dodge, Jeep® and Ram Truck Brands Offer New Merchandise Online
Date: 02.01.10
PRESS RELEASE:

* All-new clothing and accessories tailored to the lifestyle of each brand

Auburn Hills, Mich. , Feb 1, 2010 – Perhaps you are a hardcore fan of the Dodge Challenger, in love with your Jeep® Liberty, think your Chrysler 300C is red-carpet worthy or one of those people who would not be caught driving anything other than your award-winning Ram truck. If this sounds like you, and you have the desire to express yourself, the Chrysler, Dodge, Jeep and Ram Truck brands have a new shopping experience tailored to your needs.

Starting today, fans, enthusiasts and consumers can log on to the Chrysler, Dodge, Jeep or Ram Truck brand web sites to view the new clothing and accessories that are available for purchase.

“Chrysler, Dodge, Jeep and Ram Truck Brand vehicles each attract a different customer, and the clothing and accessories offered on the brand sites represent the lifestyle and attitude of that customer,” said Olivier Francois, President and CEO – Chrysler Brand and Head of Marketing, Chrysler Group LLC. “Each brand offers merchandise that is high quality and made of substantial materials. We also offer products from companies that share our passion for substance and style.”

The Chrysler Collection (www.Chrysler.com/Collection)
Refined and stately, the “Chrysler Collection” features luxury gifts, accessories for travel and home, and fine clothing. Offering items that would fit perfectly in a home or office, the luxury gifts collection features items such as a solid mahogany humidor, a black leather portfolio and an elegant assortment of writing instruments. The travel and home collection offers distinct items tailored to the Chrysler brand customer such as a leather wine bottle carrier, a three-finger cigar case and a Blue and Café Brown leather tote from Clava®. Men’s and women’s cashmere sweaters are offered in the clothing boutique, which also includes oxford shirts for men and cozy jackets for women.

Dodge Life (www.Dodge.com/Life)
Clothing and accessories that are style driven, vehicle influenced and include a taste of the iconic Dodge vehicles for which the brand is known is what the Dodge consumer will find on the “Dodge Life” website. The new Dodge look was created by the designers who live, breathe and create the Dodge cars seen on the road today: Winnie Cheung, Vince Galante and Tome Jovanoski. The design team has given a new look and feel to the Dodge brand clothing which now evokes an edgier, urban style that is comfortable for wearing on a road trip or at the race track. Dodge Life features hoodies and tees with the new Dodge brand “D” apparel logo, as well as iconic Super Bee, Challenger and Charger logos. The clothing collection features apparel for men, women and kids. And, collectors will be pleased to find numerous die-cast models from yesterday and today.

Jeep Gear (www.Jeep.com/Gear)
“I Live. I Ride. I Am. Jeep” is not just a tagline; it’s a way of life for Jeep devotees. Whether it’s on the slopes or on the trail, the Jeep Gear site offers items for men, women, kids and man’s best friend. Trail headlamps, UV-filtering sunglasses and a Swiss Army rescue tool are must-have items for off-roaders. Performance fleece and water-resistant jackets and vests are perfect for those who crave outdoor adventure. And, for pet lovers, the site features items, such as a collapsible bowl, matching leash and collar and other accessories. Completing the site are a collection of military-inspired t-shirts, as well as a collection of go-anywhere t-shirts from American Apparel.

Ram Trucks Outfitter (www.Ramtrucks.com/Outfitter)
Whether it’s on the work site or in a hunting blind, Ram Truck customers work and play hard, and they want equipment that’s durable and dependable, just like the truck they drive. Cow-hide work gloves that give an extra handle on any job, a heavy-duty G-Shock watch with atomic timing suitable for any construction site or an 18-can cooler in high-definition in all-purpose camouflage are just a snapshot of the items featured in the Ram Truck Outfitter site. Men’s clothing includes a long-sleeve Henley shirt thick enough to provide breathable base layer of warmth and a shadow-plaid flannel-lined fleece shirt. A variety of short and long-sleeve American Apparel t-shirts are available for women as well as polo shirts with moisture wicking to help keep cool in warm weather.

About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Ram Truck, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram Truck. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.
Source: Chrysler Media Services